A fake Apple advert claiming the new iOS 7 software makes iPhones and iPads waterproof has apparently fooled some users into destroying their devices.
The "advert" circulating on social media sites claims that updating devices with the operating system installs a "smart switch" that cuts off the phone's power supply when water is detected.
This, it claims, "prevents any damage to your iPhone's delicate circuitry".
The advert looks remarkably similar to an authentic Apple advertisement, with the same plain white background and minimalist font and style.
It seems some users have been fooled into dunking their expensive gadgets into water to test out the promised feature, only to render their devices useless.
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