A philosophical understanding and not my own. Picked it up from a public lecture of a philosophy teacher.
It means that a certain medium that one uses to accomplish something becomes a purpose on its own.
Some examples:
- The bicycle, nice transportation apparatus to move yourself from A to B. Modern life however requires that you move from home to work and vice versa with a car. The job doesn't supply you with a lot of physical exercise either so you decide to ride a home trainer during weekdays and do some real cycling in the weekend.
- Money, a universal commodity (?) in itself. Used to exchange products or services between us humans or more abstract certain amounts of labour. Some humans have decided to make it their goal in life to get as much of this bad nourishing paper as possible.
That is certainly applicable to a wide array of things and experiences, I have been stating the same for several years, but that is not a philosophical conclusion, at least by the form in which the premise is presented "the medium becomes the meaning" as it can be very easily demonstrated as invalid for an overwhelming amount of "mediums", and there's is always the issue about the highly subjective nature of meaning itself.
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