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 Posted: Thu, 10th Mar 2011 02:28 Post subject: Take-Two's Zelnick Stresses Importance Of Metacritic Scores |
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| Quote: | As Take-Two makes a turn towards consistent profitability without total reliance on Grand Theft Auto, chairman and CEO Strauss Zelnick stresses the importance of game reviewers' interpretation of quality.
"Making good games just isn't good enough," Zelnick said at the Wedbush Morgan Securities Technology, Media & Telecommunications: Management Access Conference on Wednesday. "I believe good is the new bad. ... Games need to be great."
It's a familiar mantra with Take-Two, which refuses to take the annualization route with its non-sports game franchises, instead focusing on a rotation of several wholly-owned, acclaimed series like GTA, BioShock, Red Dead Redemption and others.
By not tying each franchise to an annual release -- and by retaining top industry talent -- Zelnick said Take-Two's developers can concentrate on releasing quality products. And when game reviewers recognize quality, that often equates to sales and profits, he said.
"Unlike many other entertainment business -- there are just a few -- ratings by Metacritic and others' reviews really can influence the success of a newly-released title," he said.
"In fact, if your ratings go below a certain level, it can really hurt your ability to sell the title, and above a certain level can make a real difference in your success," Zelnick added.
"Our ability to have high scores over and over and over again is a huge competitive advantage, and that advantage drives sales, it reduces risk and creates profits."
Zelnick also said high review scores extend the life of Take-Two products, generating longer-lasting, predictable sales of catalog titles.
Just last month, review aggregator Metacritic found that Take-Two had the best overall ranking of 2010 for game review scores.
The executive, who took over the previously embattled publisher in 2007, said Take-Two will continue to focus on the big-budget triple-A space because it's working out well for the company. But the firm is also exploring emerging business models and platforms, including Facebook, which hosts many lower-cost games that use microtransactions.
Just don't expect Take-Two to ever give its core titles away for free in order to try to make sales off of related goods. In an answer to one attendee at the conference, Zelnick said, that'd be like "a motion picture company [putting] out a huge action release for free and let[ting] people see it for free in hopes of them buying t-shirts." |
Source: http://www.gamasutra.com/view/news/33092/TakeTwos_Zelnick_Stresses_Importance_Of_Metacritic_Scores.php |
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tonizito
VIP Member
Posts: 51402
Location: Portugal, the shithole of Europe.
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| Posted: Thu, 10th Mar 2011 02:34 Post subject: |
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This metacritic high score fever is getting old.
| boundle (thoughts on cracking AITD) wrote: | | i guess thouth if without a legit key the installation was rolling back we are all fucking then |
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ixigia
[Moderator] Consigliere
Posts: 65079
Location: Italy
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| Posted: Thu, 10th Mar 2011 02:52 Post subject: |
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| Posted: Thu, 10th Mar 2011 03:13 Post subject: |
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Fuck metacritic. I've never gone to that site once. Scores mean nothing collecting them even less.
Only user reviews, demo's or quicklooks so you can see some gameplay mean anything for judging videogames. Stop giving in to hype and shitty dlc marketing (see the DA2 fiasco) and think for your goddam self.
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aevis
Posts: 522
Location: Absurdia
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| Posted: Thu, 10th Mar 2011 08:44 Post subject: |
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Reviews mean a lot in most areas where competition is present. Maybe not to you but i'd rather read a couple of proper reviews, watch some vids, read some comments before spending up to 60 euros on a game - or maybe even play a demo if that's available, but you can't deny that review websites play a significant role in the general public's opinion of a certain game.
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| Posted: Thu, 10th Mar 2011 08:54 Post subject: |
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the user scores on metacritic are often pretty accurate
Call of Duty: Black Ops Xbox 360 - Metascore 87 - User Score 6.1
Just Cause 2 PlayStation 3 - Metascore 83 - User Score 8.4
Dragon Age II PC - Metascore 84 - User Score 3.0
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zmed
Posts: 9234
Location: Orbanistan
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| Posted: Thu, 10th Mar 2011 10:02 Post subject: |
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| mehee wrote: | the user scores on metacritic are often pretty accurate
Call of Duty: Black Ops Xbox 360 - Metascore 87 - User Score 6.1
Just Cause 2 PlayStation 3 - Metascore 83 - User Score 8.4
Dragon Age II PC - Metascore 84 - User Score 3.0 |
Pretty much. I just go there to check the user-average and that gives a good estimation most of the times.
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| Posted: Thu, 10th Mar 2011 11:21 Post subject: |
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Downloading the iso and trying yourself is the best way.
Downloaded farcry, loved it and bought it. Loved the doom3 alpha, and pre ordered doom3 (which turned out to be a totally different game with tons of backtracking, fuck you ID!). Downloaded a cheap cam of cloverfield, watched 15 minutes, stopped it and went into cinema next day.
Best way is to see for your self and read a lot about it from different sources 
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garus
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Posts: 34200
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| Posted: Thu, 10th Mar 2011 11:25 Post subject: |
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snip
Last edited by garus on Tue, 27th Aug 2024 21:46; edited 1 time in total
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| Posted: Thu, 10th Mar 2011 11:40 Post subject: |
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German magazine 4players.de gave da:o 90% on PC and 85% on xbox360 and PS3.
For DA2 they just gave 70% for pc, xbox360 and ps3 and criticized that consolofication of the PC version
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| Posted: Thu, 10th Mar 2011 11:43 Post subject: |
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Metacritic is useful for a quick overview of a game like imdb movie ratings.
Also, you can read the best and the worst reviews and see if the game is in your taste.
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| Posted: Thu, 10th Mar 2011 11:56 Post subject: |
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Hey Take Two yeah hi. Stop price gouging Australians on digital stores and maybe just maybe I'll give a shit about any of your products. Review scores mean nothing to me.
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ixigia
[Moderator] Consigliere
Posts: 65079
Location: Italy
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| Posted: Thu, 10th Mar 2011 12:35 Post subject: |
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| PumpAction wrote: | German magazine 4players.de gave da:o 90% on PC and 85% on xbox360 and PS3.
For DA2 they just gave 70% for pc, xbox360 and ps3 and criticized that consolofication of the PC version |
Nowadays honest magazines are almost impossible to find, at least here, where every AAA title receives a score >=90 not matter how good/bad it is. User scores on the other hand are usually quite correct, unless the sample is composed exclusively by console derps.  |
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Hierofan
Banned
Posts: 3807
Location: Internets
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| Posted: Thu, 10th Mar 2011 12:45 Post subject: |
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Every major studio does this , no surprise here.
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