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Epsilon
Dr. Strangelove
Posts: 9240
Location: War Room
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 Posted: Wed, 19th May 2010 17:54 Post subject: Ubisoft reports losses, cuts games in even smaller pieces. |
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| Quote: | Despite 12 million sales, Ubisoft is in the Red
By Mike Sharkey (Gamespy)
Ezio is in the killing business, and business is gooood. Not so much for Ubisoft, which, despite selling nearly 9 million copies of Assassin's Creed II during its fiscal year, still reported a $73 million operating loss.
Ubisoft announced its fiscal 2010 results today, and though strong sales of Assassin's Creed II and surprise Wii hit Just Dance (3 million in sales) propelled the company to better-than-expected results, $0.00 in profits were recorded.
"The global economic crisis had a pronounced impact on the videogame industry in 2009, which contracted by nearly 10% year-on-year," Ubisoft CEO Yves Guillemot said in a statement. "Ubisoft's sales were hit particularly hard, falling 18% over the full year despite a stabilization in the second half of the year, when figures came in on a par with the corresponding period of 2008-09."
In total, Ubisoft recorded over $1 billion in sales on the year, and Guillemot said a return to profitability is expected in fiscal 2011. Splinter Cell: Conviction has already sold nearly 2 million copies (according to internal Ubisoft data), Prince of Persia: The Forgotten Sands is out this week, Assassin's Creed: Brotherhood is due this holiday season, and Ghost Recon: Future Soldier, which the company said has been bumped from Q3 to Q4 (January-March 2011) is expected to be a sales driver.
In addition, Ubisoft CFO Alain Martinez said the company was keeping a close watch on Electronic Arts' efforts to convince gamers to buy new over used, Project $10 and the recently announced Online Pass. DLC will be featured in all of Ubisoft's upcoming titles, Martinez said, and a Project $10-like strategy is highly likely.
"We forecast a return to profitable growth in 2010-11 with positive cash flow generation, driven by a games line-up that is more closely tailored to growth segments and based on strong franchises," said Guillemot. "We also expect to see the first concrete results from our investments in online games and services." |
It's the pirates! not the highly invasive and restrictive DRM. |
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| Posted: Wed, 19th May 2010 17:57 Post subject: |
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Clearly they need better DRM to deal with those profit-stealing pirates.
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LeoNatan
☢ NFOHump Despot ☢
Posts: 73196
Location: Ramat Gan, Israel 🇮🇱
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| Posted: Wed, 19th May 2010 17:58 Post subject: |
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Well of course, as long as you have the console dumbos to buy stimulus packages and whatnot bullshit, what do you want? 
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ixigia
[Moderator] Consigliere
Posts: 65081
Location: Italy
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| Posted: Wed, 19th May 2010 19:11 Post subject: |
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It's funny how you guys criticize the 10 USD Online pass, you obviously didn't understand its purpose.
If you legitly bought the game, you don't have to pay 10 USD more, it's in the box, for free. You only need to pay for this if you pirated the game and need one, that's all. It's pretty much like the cdkey we have on PC forever, so stop saying console users are dumb shit that spend lots of $$$ for nothing !
Just think of it as a way to get a cdkey for 10 USD to play online on leeched games, just like you guys did to play CoD MW2 on Steam buying chinese keys ... I don't see how this system is bad at all, hell I'd actually want it for PC games so I don't have to hunt down chinese sites to get keys !!! It's only bad for people that just leech games on the 360 and used to play them online for free (with the risk of being banned  ), it doesn't change anything for the legit user at all...
And for people saying : but what if you buy the game 2nd hand, and the cdkey is used ? Well just ask the guy to give you his EA account/UBI account too.... Nothing new, EA ties their cdkey on PC to EA accounts now too... Do you guys actually READ articles all the way through ?
Last edited by cyclonefr on Wed, 19th May 2010 19:14; edited 1 time in total
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| Posted: Wed, 19th May 2010 19:13 Post subject: |
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10 years ago , ubisoft was logo i would see 2 out of 3 times i start a game.. cuz they had great games.. now ? ac2 was fine, ill agree.. but thats about it.. in last um 10 years ?
they rly should go back to drawing board on heroes of might and magic.. even if 4th and 5th didnt perform well.. franchise is strong... and there are a lot of fans.. and its been 5 years? almost since last release..
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| Posted: Wed, 19th May 2010 20:08 Post subject: Re: Ubisoft reports losses, cuts games in even smaller piece |
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| Epsilon wrote: | | Quote: | Despite 12 million sales, Ubisoft is in the Red
By Mike Sharkey (Gamespy)
Ezio is in the killing business, and business is gooood. Not so much for Ubisoft, which, despite selling nearly 9 million copies of Assassin's Creed II during its fiscal year, still reported a $73 million operating loss.
Ubisoft announced its fiscal 2010 results today, and though strong sales of Assassin's Creed II and surprise Wii hit Just Dance (3 million in sales) propelled the company to better-than-expected results, $0.00 in profits were recorded.
"The global economic crisis had a pronounced impact on the videogame industry in 2009, which contracted by nearly 10% year-on-year," Ubisoft CEO Yves Guillemot said in a statement. "Ubisoft's sales were hit particularly hard, falling 18% over the full year despite a stabilization in the second half of the year, when figures came in on a par with the corresponding period of 2008-09."
In total, Ubisoft recorded over $1 billion in sales on the year, and Guillemot said a return to profitability is expected in fiscal 2011. Splinter Cell: Conviction has already sold nearly 2 million copies (according to internal Ubisoft data), Prince of Persia: The Forgotten Sands is out this week, Assassin's Creed: Brotherhood is due this holiday season, and Ghost Recon: Future Soldier, which the company said has been bumped from Q3 to Q4 (January-March 2011) is expected to be a sales driver.
In addition, Ubisoft CFO Alain Martinez said the company was keeping a close watch on Electronic Arts' efforts to convince gamers to buy new over used, Project $10 and the recently announced Online Pass. DLC will be featured in all of Ubisoft's upcoming titles, Martinez said, and a Project $10-like strategy is highly likely.
"We forecast a return to profitable growth in 2010-11 with positive cash flow generation, driven by a games line-up that is more closely tailored to growth segments and based on strong franchises," said Guillemot. "We also expect to see the first concrete results from our investments in online games and services." |
It's the pirates! not the highly invasive and restrictive DRM. |
With this sales it's clearly bad managment and really overpaid too.
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Frant
King's Bounty
Posts: 24636
Location: Your Mom
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| Posted: Wed, 19th May 2010 20:26 Post subject: |
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Yes, it's overblown corporate fat that is absorbing all that money. They need to cut that flubber away and become a game company instead of a fat corporate organisation where 75% of the personnel are administration with many bosses that absorb many millions from the revenues.
Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn!
"The sky was the color of a TV tuned to a dead station" - Neuromancer
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Sin317
Banned
Posts: 24322
Location: Geneva
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| Posted: Wed, 19th May 2010 20:41 Post subject: |
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Beating dead cows finally caught up to them.
"Open Letter to ubisoft"
What you morons need to do, isn't to implent drakonic DRM's (which fail anyway and only punish legit users).
You don't need to cut games into smaller pieces in order to charge more (DLC's)
You don't need a 10$ buy old/new kinda system.
There is only 1 thing you really need :
A NEW FUCKING IP
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| Posted: Wed, 19th May 2010 22:52 Post subject: |
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| cyclonefr wrote: | It's funny how you guys criticize the 10 USD Online pass, you obviously didn't understand its purpose.
If you legitly bought the game, you don't have to pay 10 USD more, it's in the box, for free. You only need to pay for this if you pirated the game and need one, that's all. It's pretty much like the cdkey we have on PC forever, so stop saying console users are dumb shit that spend lots of $$$ for nothing ! |
You should have just deleted the above after you wrote your edit about 2nd hand games because the above doesn't make a lot of sense now.
Console and PC games have a big difference in price.
| Quote: |
Just think of it as a way to get a cdkey for 10 USD to play online on leeched games, just like you guys did to play CoD MW2 on Steam buying chinese keys ... I don't see how this system is bad at all, hell I'd actually want it for PC games so I don't have to hunt down chinese sites to get keys !!! It's only bad for people that just leech games on the 360 and used to play them online for free (with the risk of being banned ), it doesn't change anything for the legit user at all... |
You should have deleted the above too. I prefer to think of it as being ripped off. It's not like the "leeched" games on PC as you have to pay cash for a 2nd hand copy and this system isn't for PC games so you can want all you like.
| Quote: |
And for people saying : but what if you buy the game 2nd hand, and the cdkey is used ? Well just ask the guy to give you his EA account/UBI account too.... Nothing new, EA ties their cdkey on PC to EA accounts now too... Do you guys actually READ articles all the way through ? |
No one is going to create loads of different EA or UBI accounts and pass them on, and then what if they sell a game in their local video game store.
Again, this isn't about PC gaming.
You are the one who doesn't understand the purpose of this $10 online pass, either that or you don't care about companies trying to milk you for every penny you have.
Ryzen 5 5600, ASUS ROG STRIX B550-F GAMING WIFI II, Corsair Vengeance RGB RT 32GB 3600MHz C16, MSI RTX 5070 Ti Ventus 3X OC , Corsair RMx Series RM750x. AOC AGON AG324UX - 4K 144Hz 1ms
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Sin317
Banned
Posts: 24322
Location: Geneva
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| Posted: Wed, 19th May 2010 23:00 Post subject: |
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dude, you cant use a pirated copy (or better a generated cd key) and then pay 10$ and magicly turn it into a legit one lol.
i think some people here didn't really get the whole idea behind it lol.
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| Posted: Wed, 19th May 2010 23:07 Post subject: |
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| Sin317 wrote: | dude, you cant use a pirated copy (or better a generated cd key) and then pay 10$ and magicly turn it into a legit one lol.
i think some people here didn't really get the whole idea behind it lol. |
I see, well I probably didn't get it. I thought that you bought an account (or key) for 10$ for online functionality.
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| Posted: Wed, 19th May 2010 23:35 Post subject: |
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It doesn't turn it magicly into a legit one, because you still didn't buy the whole game, the package in the end, but at least developpers have a little money and will stop whining about pirates not buying anything...
Say whatever you want, but anything that makes pirates and devs happy is good... Come on, 10$ isn't that bad for a cdkey, even if you still technically pirated the game !
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| Posted: Thu, 20th May 2010 00:14 Post subject: |
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This is good some long time pirate like you sometimes try to give a little money to the devs.
Like you I'm a long time pirate, and a student, I don't have much pocket money since I only get 100 euros a month (and considering a console game is 70 euros...) and therefore don't buy much game, because like you it's just too easy... So yeah I'm not a good example. But yeah, even though people here are criticizing Activision, etc, I still feel bad leeching every year every CoD without giving them a penny, it just doesn't feel right.
I know I'm gonna get bashed for this, but since I never bought any Tomb Raider game, and found myself playing the series since TR1 back then for free, I was like "hey, maybe I could buy the 360 DLC that adds two levels to TR Underworld, and at least give a little money to Eidos"... And even though I'm not happy to have contributed to the DLC fest (DLC are a shame to gaming !), I'm happy to have donated a little money I had to the devs I've been pirating forever... I was forced to buy it since I wanted to enjoy the new scenarios back then and I didn't have a jtagged 360, so it was a good opportunity.
All in all, I think this forum sometimes is like "oh it's Activision ? oh it's EA ? oh it's Ubisoft ? ahahahah i'm gonna leech their game because they are evil !" which is silly. For instance, I think that 10$ online pass is a great idea for once from EA forcing pirates that are poor (like me) to at least give a little contribution to the devs making it "less easy"...
Just my opinion, I expect to be bashed as usual.
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| Posted: Thu, 20th May 2010 00:36 Post subject: |
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| cyclonefr wrote: | This is good some long time pirate like you sometimes try to give a little money to the devs.
Like you I'm a long time pirate, and a student, I don't have much pocket money since I only get 100 euros a month (and considering a console game is 70 euros...) and therefore don't buy much game, because like you it's just too easy... So yeah I'm not a good example. But yeah, even though people here are criticizing Activision, etc, I still feel bad leeching every year every CoD without giving them a penny, it just doesn't feel right.
I know I'm gonna get bashed for this, but since I never bought any Tomb Raider game, and found myself playing the series since TR1 back then for free, I was like "hey, maybe I could buy the 360 DLC that adds two levels to TR Underworld, and at least give a little money to Eidos"... And even though I'm not happy to have contributed to the DLC fest (DLC are a shame to gaming !), I'm happy to have donated a little money I had to the devs I've been pirating forever... I was forced to buy it since I wanted to enjoy the new scenarios back then and I didn't have a jtagged 360, so it was a good opportunity.
All in all, I think this forum sometimes is like "oh it's Activision ? oh it's EA ? oh it's Ubisoft ? ahahahah i'm gonna leech their game because they are evil !" which is silly. For instance, I think that 10$ online pass is a great idea for once from EA forcing pirates that are poor (like me) to at least give a little contribution to the devs making it "less easy"...
Just my opinion, I expect to be bashed as usual. |
Funny that you should bring up Tomb Raider because I have been buying every tomb raider game since the first except for Angel of Darkness, Legend and Underworld 
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| Posted: Thu, 20th May 2010 01:16 Post subject: |
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CRAIG2
Banned
Posts: 347
Location: ;(
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| Posted: Thu, 20th May 2010 01:53 Post subject: |
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HAHAH they lost $73 million operating loss on that crapy DRM LULZ and now they blame users for it ,wankers
fist they kiss your bum to buy stuff now they punish you for it
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| Posted: Thu, 20th May 2010 06:35 Post subject: |
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Ubisoft is a sad joke. Not even a shadow of what they used to be. Watch them fire a bunch of underpaid devs instead of, you know, getting a clue.
| Sertorius wrote: | | Just be careful to your ass while surfing on the net and NOTHING will happen to you. |
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| Posted: Thu, 20th May 2010 08:01 Post subject: |
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Last edited by Yondaime on Mon, 2nd Dec 2024 15:52; edited 1 time in total
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| Posted: Thu, 20th May 2010 08:21 Post subject: |
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Don't worry cyclone I agree with every word you said there. I'm also a student but luckily I have enough money to spend on gaming because I got a wife with a very high salary and I work a little on the side. As I have become older I've started buying more and more of the games I play basically because it's more available for me through digital downloads.
With that said I think UBI is going the wrong direction with their latest DRM where you have to be online to play the game. It's hurting their legit customers more than the pirates. I also completely understand why companies like EA and UBI are implementing the 10$ cost for pre-used and rented games. If I owned any those companies I would be looking for solutions to minimize losses to renters and Gamestop myself as well. Most users here and in other forums I frequent haven't understood that the 10$ online pass only affects pre-owned or rented games.
My opinion of Ubi has declined in the later years. I think it all started after they bought the Tom Clancy dev-team and after that they've gradually made the wrong decisions up until today.
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| Posted: Thu, 20th May 2010 13:58 Post subject: |
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I'd love UBI to make a proper sequel to their best franchises (e.g. POD, Beyond Good & Evil)... And not that crappy POD sequel on the Dreamcast... Ah I miss the good old times.
and @Taffelost : I agree about this DRM, it doesn't make me wanna buy any of UBI games at all, that's why I leech them on the 360 
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CRAIG2
Banned
Posts: 347
Location: ;(
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| Posted: Thu, 20th May 2010 15:18 Post subject: |
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i wish they bankrupted and they Ips would be sold to a company that knows how to design a game
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| Posted: Thu, 20th May 2010 16:58 Post subject: |
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EA or Activision would end up buying those IPs.
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| Posted: Thu, 20th May 2010 20:43 Post subject: |
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"In total, Ubisoft recorded over $1 billion in sales on the year"
I'm totaly amazed that you can make a billion dollars and are still not profitable. When did game development get so expensive? It's not like they are developing cutting edge technology or they use some A-grade actors in their games. WTF??!! They should just sack their whole leadership for not being able to make a profit.
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| Posted: Thu, 20th May 2010 20:50 Post subject: |
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| Devi-Lee wrote: | "In total, Ubisoft recorded over $1 billion in sales on the year"
I'm totaly amazed that you can make a billion dollars and are still not profitable. When did game development get so expensive? It's not like they are developing cutting edge technology or they use some A-grade actors in their games. WTF??!! They should just sack their whole leadership for not being able to make a profit. |
Apparently AC2 sold 9 MILLION copies, even if you round the price DOWN to $45.. that's $405m in revenue. There is no fucking way, not now and not in this fucking dimension, that the game cost more than $405m to produce (including wages/promotional material, etc) I'd wager it barely cost a TENTH of that.
Ubisoft are just full of shit. Completely and utterly full of shit. You don't have to be an industry analyst, or a fatcat heading a publishing company, to see that. Any average dumb-ass can see THAT.
"$1bn revenue, but $0.00 profits"
Pull the other one, you fucking losers, it's got bells on it. If you're bringing in one BILLION dollars in revenue but none of it was profit, then you've got serious management issues. Either that or you're fiddling the taxes.
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