Well, they were not asking him his fees for a positive review. This sounds perfectly normal - the company I work for spends millions on social media/youtube reviews in addition to conventional advertising. We also invite bloggers to our launch events, give them samples to review, etc.
What he means is when companies pay for "positive" reviews but that's almost never done directly. There are agencies you pay to "improve brand recognition" and to "create a positive social media outlook" for your poduct.
What a surprise, someone who pays for reviews doesn’t see a problem with paying for reviews.
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