i was hoping they would build their own GPUs from the ground up. i guess at this point it's almost impossible to make a company that could compete with nvidia/amd.
I don't think they ahve that kind of money or engineering. They're just using reference cards. They've always been a cooling solution company..and a mediocre one at that. Not a lot of money comes in from that especially when they've been falling behind in building enthusiast performing cooling for CPU's.
i was hoping they would build their own GPUs from the ground up. i guess at this point it's almost impossible to make a company that could compete with nvidia/amd.
If anyone, it would be one of the mobile ones. Imageon (formerly part of ATI, now Qualcomm, Adreno GPUs) but much more likely Imagination Technologies (PowerVR). Joining the desktop market would be a huge investment. Technically speaking it would be possible though: the PowerVR 6-series does upwards of 200 GFLOPS (the exact number escapes me) on a part that fits into a smartphone.
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