PC Downloads reaching parity with physical purchases
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proekaan
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Posts: 3650
Location: Finland
PostPosted: Thu, 22nd Jul 2010 23:31    Post subject: PC Downloads reaching parity with physical purchases
Quote:
NPD Group claimed Wednesday that full-game PC digital download purchases reached 21.3 million in the U.S. during 2009, nearly even with 23.5 million physical unit buys, signifying an important shift in purchasing habits.

The tracking firm said that, according to its estimates, PC digital downloads represented 48 percent of unit sales for PC last year, and accounted for 36 percent of dollar sales.

Retail sales of PC games declined 23 percent in the U.S. to $538 million in 2009, NPD reported in January this year. As online sales from downloadable content, full game downloads, subscriptions, microtransactions and mobile continue to increase, NPD is looking at ways to measure the impact of those emerging models on a regular basis.


Quote:
Additionally, NPD estimated ranks for the top digital retailers in the areas of frontline (retailers with a focus on games also offered at physical retail) and casual (focus on smaller games with a try-and-buy or ad revenue model).

Top 5 Frontline Digital Retailers –2009 (based on unit % share)

1. Steampowered.com
2. Direct2drive.com
3. Blizzard.com
4. EA.com
5. Worldofwarcraft.com

Top 5 Casual Digital Retailers – 2009 (based on unit % share)

1. Bigfishgames.com
2. Pogo.com
3. Gamehouse.com
4. iWin.com
5. Realarcade.com


http://www.gamasutra.com/view/news/29528/NPD_FullGame_PC_Downloads_Reaching_Parity_With_Physical_Purchases.php

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sabin1981
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Posts: 87805

PostPosted: Thu, 22nd Jul 2010 23:55    Post subject:
I don't think they should include "casual digital retailers" in those lists as they are just skewing the results. There's no other way OF getting the games available on, say, Bigfish except for digital download.. so to include those games just messes up the whole scale.
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Smikis.




Posts: 1994

PostPosted: Fri, 23rd Jul 2010 00:39    Post subject:
lol wtf , im surprised to see blizzard there, and wow is even separate , and thats just for 2009, when blizzard online store.. well didnt had much.. was outdated and generally pointless.. now they finally launched new website , which seems to focus so much more on digital sales, and there is sc2 and cata coming this year..

i bet they will get at least 50% increase in digital sales
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human_steel




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PostPosted: Mon, 22nd Aug 2011 17:51    Post subject:
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tonizito
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Location: Portugal, the shithole of Europe.
PostPosted: Mon, 22nd Aug 2011 17:55    Post subject: Re: PC Downloads reaching parity with physical purchases
proekaan wrote:
Quote:
in the U.S.
Isn't this a bit irrelevant since most of the gaming done in the US is apparently via derpsole?
At least I remember reading a few years back that the PC demographic was much stronger in Europe.


boundle (thoughts on cracking AITD) wrote:
i guess thouth if without a legit key the installation was rolling back we are all fucking then
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consolitis
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PostPosted: Mon, 22nd Aug 2011 17:56    Post subject:
Replying to a 2010 post... Very Happy


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tonizito
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PostPosted: Mon, 22nd Aug 2011 17:58    Post subject:
consolitis wrote:
Replying to a 2010 post... Very Happy
Wha-- Rage

Godammit human_drep! Sad


boundle (thoughts on cracking AITD) wrote:
i guess thouth if without a legit key the installation was rolling back we are all fucking then
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human_steel




Posts: 33269

PostPosted: Mon, 22nd Aug 2011 18:00    Post subject:
tonizito wrote:
Godammit human_drep! Sad

It's your fault.

I posted the news where I deemed appropriate, and this thread resulted in being the closest match in regards of physical copies...
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tonizito
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Posts: 51396
Location: Portugal, the shithole of Europe.
PostPosted: Mon, 22nd Aug 2011 18:04    Post subject:
human_steel wrote:
It's your fault.

I posted the news where I deemed appropriate, and this thread resulted in being the closest match in regards of physical copies...
Actually...
http://www.nfohump.com/forum/viewtopic.php?t=66189

... no?


boundle (thoughts on cracking AITD) wrote:
i guess thouth if without a legit key the installation was rolling back we are all fucking then
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human_steel




Posts: 33269

PostPosted: Mon, 22nd Aug 2011 18:06    Post subject:
OK, but both threads are equally approximate.
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