In April, Philips released their collaboration between five filmmakers from Ridley Scott Associates, called Parallel Lines. Scott’s commercial division RSA was asked to create a series of short films in a genre of their choice, using “the same unifying theme.” RSA directors submitted forty-five treatments and Philips selected five it believed were most ground-breaking: Jake Scott, Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, and Hi-Sim.
Carl Erik Rinsch‘s futuristic action thriller short film The Gift was the leader of the pack, spawning a bidding war between several big Hollywood movie studios to turn the short film into a feature. We even broke more information about the project, titled Small, and posted some leaked concept renderings. News broke over the weekend that Rinsch’s The Gift has won the inaugural Gold Film Craft Lion at the Cannes Lions International Advertising Festival in Cannes.
Parallel Lines also received a Grand Prix for Direction, marking the second consecutive year a Philips campaign has received the jury’s highest accolade, and the first back-to-back awarding of a Lions Grand Prix to a brand.
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