“The Settlers Online is set to make more money in four years than the Settlers brand did on PC over nine years,” Perotti said.
“There will be free-to-play on consoles,” Martinez said. “But in the future, with games like Sleeping Dogs, we could see more opportunity for $60 games to learn from the free-to-play model. The next generation will offer more and more item-based content,” Martinez. “This will benefit our games’ profitability.”
So, some games may still cost $60, but they’ll at least have plenty of fun micro-transactions.
Ubisoft expects to earn €50 to €60 million just from its free-to-play and casual games in fiscal 2013. That’s up from €20 million in 2012. That kind of money is going to turn heads in the company, and Ubisoft has obviously implemented a standing order for all of its teams to implement some of the lessons its learned from free-to-play.
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