Ubisoft Plans to Have Piracy Solution in Place This Year
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bogo24dk




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PostPosted: Tue, 28th Jul 2009 18:39    Post subject: Ubisoft Plans to Have Piracy Solution in Place This Year
Quote:


Piracy has taken a hefty toll on Ubisoft, according to company head Yves Guillemot, but the developer and publisher say they are hard at work on a tool that should help reduce the negative impact.

"Altogether on console, the piracy is low," Guillemot said. "On the PC the piracy is quite a lot. We are working on a tool that would allow us to decrease that on the PC starting next year and probably one game this year."

Guillemot didn't say what that solution would be, but it since he talked about it as if it were a new tool and not an existing form of digital rights management, like SecuRom, it stands to reason that it may be an internal solution.

The topic of piracy came up during Ubisoft's quarterly earnings call after Guillemot pointed to it as part of the reason that their DS games haven't been selling well.

He said that piracy on Nintendo's DS is strong, though oddly not as bad on the DSi, and that the company has learned that they can reduce the impact of illegal copies of the game by including physical extras like figurines, with their titles.

The increase in piracy on the DS started in Spain, Guillemot said, where they say "sales going down at a very strong level" last year. That then seemed to move to other countries this year, increasing the most after the month of March with continued impact this summer.

"We see it coming country by country." he said. "We see when we put other things with the product (people) go and buy the game. We need to make sure that the value is better when they buy the box then when they download (the game) from the Internet."

Guillemot said that Ubisoft is working on the problem both internally and with Nintendo's help.

"Nintendo has been able to slow down piracy a lot in Japan," he said. "They are now putting pressure to make sure it decreases in many other countries. We think we will be able to solve this matter."

Ubiosoft was so concerned with piracy on the Playstation Portable they started to retreat from that platform, Guillemot said. But there are now "new ways to control piracy" on the PSP, he said, and the company is reinvesting in the platform.


http://kotaku.com/5323863/ubisoft-plans-to-have-piracy-solution-in-place-this-year
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cnZ
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PostPosted: Tue, 28th Jul 2009 18:44    Post subject:
i think when internet connections are really that good they're GOOD the quite efficient anti-piracy tool would be online streaming for games. the company's servers are checking your key for validation time-to-time and in accordance to it let you stream next level for example.


yes
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Ihump4nfos
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PostPosted: Tue, 28th Jul 2009 18:48    Post subject:
Online activation is still the best way I guess, even though I am pretty impressed with Fade too. There should be multilevel activation, that happens whenever the enduser reaches some invisible checkpoint in the game, it requires an activation(phone or internet)


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moosenoodles




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PostPosted: Tue, 28th Jul 2009 18:50    Post subject:
Quote:
"Altogether on console, the piracy is low," Guillemot said.


LuLz
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LeoNatan
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PostPosted: Tue, 28th Jul 2009 18:50    Post subject:
Online activation + limited activations = rental -> no buy from me
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cnZ
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PostPosted: Tue, 28th Jul 2009 18:51    Post subject:
moosenoodles wrote:
Quote:
"Altogether on console, the piracy is low," Guillemot said.


LuLz


PS3 - no working method invented, or one thats public

and yeah, piracy on consoles is very much lower than on pcs. just those modchips and shit - i wouldnt bother shitting with it. better rent a game or something.


yes
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Mr.Tinkles




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PostPosted: Tue, 28th Jul 2009 18:55    Post subject:
Well, consoles have a strong advantage over the PC when it comes to renting games. Because that way you get the full game which you can try out for a day or two and then decide if you really want to buy it. AFAIK there's no such thing on the PC and from personal experience most games that I really liked on the PC I bought after trying them out (pirated).


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lhzr




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PostPosted: Tue, 28th Jul 2009 18:56    Post subject:
weird this thing about ubi, considering they removed the protection altogether from their latest games. maybe their shit didn't sell too well and they thought it's cuz of zee pir8s. perhaps they find it hard to believe their games are mediocre, despite the reviews..
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Glottis
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PostPosted: Tue, 28th Jul 2009 18:56    Post subject:
iNatan wrote:
Online activation + limited activations = rental -> no buy from me

You don't buy either way Laughing


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cnZ
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PostPosted: Tue, 28th Jul 2009 19:00    Post subject:
and before any pro pirate starts to attack me,

yes, i pirate and i will continue doing it as long as it continues to be so easy. why bother moving my ass to some shop or waste money to steam when i can get it for free?

and thats the mentality that should stop. if software industries would come up with some new "paradigma" thats efficient and keeps pirates away itd be all good. everyone deserves money on their products. and stating "they would earn way too much if no one pirates it" is too communist. were living in a capitalistic world after all:d

id be ok buying some games (youd get full support and/or boxes-manuals for retails). i dont play much anyway.


yes
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Mr.Tinkles




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PostPosted: Tue, 28th Jul 2009 19:03    Post subject:
Well if they "fix" pirating they they should start releaseing real demo's again for PC. Cause the whole "try before you buy" is something that needs to be there. Nobody likes spending 50-60 bucks on something that may suck donkey nuts.
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bogo24dk




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PostPosted: Tue, 28th Jul 2009 19:12    Post subject:
In my opinion Ubisoft is the reason for increased piracy of their product is their own doing. Over the years they have release some decent titles on the pc. But without any real support. If i invest 30£ in a game only to see that it's filled with bugs i demand some support. And if i don't get any support as it is with Ubisoft. I am sure hell not gonna buy the next title.
Company's like stardock develop overtime a loyal fan base which they buy and invest games because they know how to support their games. Ubisoft can learn something from the small companys.


Last edited by bogo24dk on Tue, 28th Jul 2009 19:13; edited 1 time in total
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JBeckman
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PostPosted: Tue, 28th Jul 2009 19:13    Post subject:
I saw a article over at Guru3D that showed a increase in PC sales for Ubisoft after the removal of copy protection systems, not a decrease, still the figures weren't that impressive of how I understood them at least so I guess they're testing things.

Activision also seems to be testing things by increasing the price, less copies sold overall perhaps but the higher price might still give better profit, unless they go too high with it.

http://www.pcgameshardware.com/aid,691197/Call-of-Duty-Modern-Warfare-2-Activision-tests-higher-prices-Will-games-get-more-expensive/News/
(Ofcourse if it instead increases piracy they'll just focus on consoles instead, atleast that's my guess.)
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Overlord123




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PostPosted: Tue, 28th Jul 2009 19:15    Post subject:
Prefetian wrote:
Well, consoles have a strong advantage over the PC when it comes to renting games. Because that way you get the full game which you can try out for a day or two and then decide if you really want to buy it. AFAIK there's no such thing on the PC and from personal experience most games that I really liked on the PC I bought after trying them out (pirated).


Here in Germany you can rent pc games just fine. (That's how I got my ArmA2 key for only 1.65€ Very Happy)


Last edited by Overlord123 on Tue, 28th Jul 2009 19:15; edited 1 time in total
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Ashmolly




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PostPosted: Tue, 28th Jul 2009 19:15    Post subject:
Wait have they figured out how to make video games self destruct or something, if not, this is totally useless information lol.


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inz




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PostPosted: Tue, 28th Jul 2009 19:17    Post subject:
Maybe they'll make their games even shittier so no one will bother even pirating them.
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human_steel




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PostPosted: Tue, 28th Jul 2009 19:20    Post subject:
No matter what shit they invent, piracy will prevail in the end. It's simple. It's like trying to stop crime on a global scale. You just can't.
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Overlord123




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PostPosted: Tue, 28th Jul 2009 19:20    Post subject:
Or they start using dongles.
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vurt




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PostPosted: Tue, 28th Jul 2009 19:21    Post subject:
cnZ wrote:
why bother moving my ass to some shop or waste money to steam when i can get it for free?


I bother because i want to support the (few) companies who create great games. That reason alone should be enough for anyone who likes games. Pirating games you like is a bit like shitting where you eat, i mean its not exactly like you gain anything from it, rather the opposite..


Last edited by vurt on Tue, 28th Jul 2009 19:23; edited 1 time in total
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Ashmolly




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PostPosted: Tue, 28th Jul 2009 19:22    Post subject:
inz wrote:
Maybe they'll make their games even shittier so no one will bother even pirating them.


Yeah that'll show em lol


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cnZ
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PostPosted: Tue, 28th Jul 2009 19:22    Post subject:
dongles isn't also effective. VBS1 used dongle protection and was eventually cracked by detonation.

well actually we can call it effective in some way as it was cracked a year or so later (in which time companies dont care any more as profits are earned). and VBS1 wasnt meant to be public game anyway, more like a army traning simulator Razz


yes


Last edited by cnZ on Tue, 28th Jul 2009 19:24; edited 1 time in total
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inz




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PostPosted: Tue, 28th Jul 2009 19:22    Post subject:
Yeah since dongles have worked so well in protecting apps... not. Very Happy
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vurt




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PostPosted: Tue, 28th Jul 2009 19:26    Post subject:
inz wrote:
Yeah since dongles have worked so well in protecting apps... not. Very Happy


Cubase hasnt been cracked since SX3, that's like 6 years ago.. the two latest version, 4 and 5, never got cracked. So yeah i'd say its a pretty good way when they get it right..
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fwb73




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PostPosted: Tue, 28th Jul 2009 20:01    Post subject:
vurt wrote:
inz wrote:
Yeah since dongles have worked so well in protecting apps... not. Very Happy


Cubase hasnt been cracked since SX3, that's like 6 years ago.. the two latest version, 4 and 5, never got cracked. So yeah i'd say its a pretty good way when they get it right..


So true, and dongles are hated in the pro-audio community but they are the only solid anti-piracy method for apps at the moment so more and more companies are moving towards them


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bushwacka




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PostPosted: Tue, 28th Jul 2009 20:07    Post subject:
vurt wrote:
inz wrote:
Yeah since dongles have worked so well in protecting apps... not. Very Happy


Cubase hasnt been cracked since SX3, that's like 6 years ago.. the two latest version, 4 and 5, never got cracked. So yeah i'd say its a pretty good way when they get it right..


one problem with dongles: they are ok for workstation apps cuz you're more or less only using this one program (or a few at max) with dongle protection and the dongle stays in place. now imagine you always have to switch the fucking dongles everytime you play another game - it's a hassle, and if the devs/publishers have learnt anything from the past then it's the fact that extra steps keeps ppl from buying stuff.
and especially with digital distribution growing, i don't see any sense in going for dongle protection.


i'm still wondering why publishers (who are crying about rental services hurting sales) don't offer some sort of rental themselves.
for example, let's say you either buy the game for full price OR you pay for every hour/day played, maybe with a kind of credits system in place (which would work in an excellent way for minors who don't have a credit card and would serve as a means for parents to control the time their child spends playing).
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HostFat




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PostPosted: Tue, 28th Jul 2009 20:38    Post subject:
JBeckman wrote:
I saw a article over at Guru3D that showed a increase in PC sales for Ubisoft after the removal of copy protection systems, not a decrease, still the figures weren't that impressive of how I understood them at least so I guess they're testing things.
Can you give me a link to the article?
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deelix
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PostPosted: Tue, 28th Jul 2009 20:50    Post subject:
@topic

Laughing
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Vikerness




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PostPosted: Tue, 28th Jul 2009 20:51    Post subject:
Online activation + limited activations = Razor1911 = hurting only real customers ?
Next


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human_steel




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PostPosted: Tue, 28th Jul 2009 20:55    Post subject:
Vikerness wrote:
Online activation + limited activations = Razor1911 = hurting only real customers ?


ahahahahah Laughing
true, true
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Sajuuk_Khar




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Location: TM, RO
PostPosted: Tue, 28th Jul 2009 20:56    Post subject:
iNatan wrote:
Online activation + limited activations = rental -> no buy from me

+1

anyway, i still think the best they could do is create good games....


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