If you have any insight on the swedish ADSL market you'll notice this:
Martin Tiveus is talking about how low he can go (the marketing of Glocalnet, lowest prices)
MD for BBB about the speed, always being presented as the fastest ISP
Telenor guy talks about Family package. Thats how they market it nowadays, it's all about the family (broadband, mobile and so on).
I thought the video was pretty fun actually considering who they are...
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