Graffiti-style advertisements by Sony Corp. to promote its PlayStation Portable gaming system at three sites in North and South Philadelphia have been painted over by irate neighbors, city officials said yesterday.
The ads, featuring bug-eyed youngsters with PlayStation Portables, were stenciled onto walls with spray paint this week. The locations were Girard Avenue near 15th and Eighth Streets and Passyunk Avenue in the Queen Village section of South Philadelphia. Two of the ads were painted over Thursday night or early yesterday, and one was painted over earlier this week, officials said.
Pedro Ramos, city managing director, said: "The ads were illegal because they lacked proper zoning and licenses. They were phony, in that they were commercial advertising masquerading as something else. And they are disrespectful of the neighborhoods where Sony thought it could get away with this conduct."
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