[OTHER] Microsoft is giving up on consumer smartphones
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Invasor
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Location: On the road
PostPosted: Thu, 26th May 2016 05:12    Post subject: [OTHER] Microsoft is giving up on consumer smartphones
Quote:
Microsoft is further scaling back its flagging phone business, exiting the consumer market and cutting another 1,850 jobs.

As part of the move announced Wednesday, Microsoft will take a $950 million charge and cut what little remained of its Finland-based phone hardware business, unwinding the last of its disastrous $7.2 billion acquisition of Nokia's phone unit.

Last week, Microsoft announced separately that it was selling what was left of its low-end "feature phone" business.

The company has been scaling back its phone ambitions ever since the Nokia deal closed, with CEO Satya Nadella quickly shifting to a strategy focused on bringing Microsoft's software and services to Android and iOS rather than trying to convince phone buyers to shift to Windows.

Despite all the cuts — and having already seen its market share dip below 1 percent — Microsoft says it isn't totally out of the phone-making business.

The company insists it will continue to serve phones aimed at the business market and license Windows 10 to any other hardware makers that want to give Windows Phone a try.

"When I look back on our journey in mobility, we’ve done hard work and had great ideas, but have not always had the alignment needed across the company to make an impact," Microsoft's Windows and Devices head Terry Myerson wrote in an email to staff.

While the company said Wednesday to expect new Microsoft-made phone models, it declined to offer any specifics on its future hardware roadmap or to say why an even more decimated phone lineup will have greater appeal than the current one.

Microsoft moved last summer to limit the number of countries in which it sold phones and to focus on three main customer segments: Windows enthusiasts, entry-level smartphones and the business market.

Already by then it was hard to see how Microsoft could win by scaling back.
...

http://www.recode.net/2016/5/25/11766210/microsoft-giving-up-consumer-smartphones

I actually think they had some good products (although I'd never buy one for myself, same with iphones)... either way, this seems like a lot of wasted money.
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VGAdeadcafe




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Location: ★ ಠ_ಠ ★
PostPosted: Thu, 26th May 2016 05:19    Post subject:
I liked their hardware and kiiinda liked their OS.

But they were late to the game, there weren't enough Windows Phone apps. And for the developers it's too much to target yet another OS.

The Android devices are ... billions maybe? This fucking OS is everywhere. Apple devices are also popular and their customers are more willing to pay for stuff.

Windows Phone has neither of these advantages and was late to the game. Too bad, they had some robust hardware in great prices and with frequent updates, unlike most Android chinese crap or bullshit customised frontends ...
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Bob Barnsen




Posts: 31974
Location: Germoney
PostPosted: Thu, 26th May 2016 12:25    Post subject:
Janz and the 4-5 other users will be sad now. Cool Face
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Invasor
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Posts: 7638
Location: On the road
PostPosted: Thu, 26th May 2016 16:58    Post subject:
No really, for most people I would say a windows phone was actually the better choice. It had nokia quality (on pair with apple I'd say) for a decent price, and windows is very useable for most tasks. Sure it doesn't have a lot of apps, but most people don't need a lot of apps anyway, they only use facebook wazzap tinder and firefox... (ok maybe there's no tinder for windows, so I can see why they gave up on these phones Laughing )
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Morphineus
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Posts: 24883
Location: Sweden
PostPosted: Thu, 26th May 2016 17:47    Post subject:
I saw many many many people on the streets with windows phones. Its still going strong! Cool Face


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Stormwolf




Posts: 23504
Location: Norway
PostPosted: Thu, 26th May 2016 17:49    Post subject:
After the shit Microsoft have been doing lately, i love to see them suffer.
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