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Frant
King's Bounty
Posts: 24642
Location: Your Mom
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 Posted: Mon, 25th Oct 2010 23:09 Post subject: Julmust |
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It's Julmust times again. Just had my debut of the year. I love Julmust.
http://en.wikipedia.org/wiki/Julmust
| Quote: | Julmust (Swedish jul "Christmas" and must "juice") is a soft drink that is mainly consumed in Sweden around Christmas. During the rest of the year it is usually hard to find in stores, but sometimes it is sold at other times of the year under the name must. At Easter the name is påskmust (påsk "Easter"). Only recently has sommarmust (sommar, "summer") been available in stores.[citation needed] The content is the same regardless of the marketing name, although the length of time it is stored before bottling differs; however, the beverage is more closely associated with Christmas, somewhat less with Easter and traditionally not at all with the summer. 45 million litres of julmust are consumed during December (to be compared with roughly 9 million Swedes), which is around 50% of the total soft drink volume in December and 75% of the total yearly must sales.
Must was created by Harry Roberts and his father Robert Roberts in 1910 as a non-alcoholic alternative to beer. The syrup is still made exclusively by Roberts AB in Örebro. The original recipe is said to be locked up in a safe with only one person knowing the full recipe.
Must is made of carbonated water, sugar, hop extract, malt extract, spices, caramel colouring, citric acid, and preservatives. The hops and malt extracts give the must a somewhat beer-like taste, but much sweeter and, since it is not fermented, it contains no alcohol. It can be aged provided it is stored in a glass bottle. Some people buy must in December only to store it a year before drinking it.
Julmust vs. Coca-Cola
In Sweden, julmust outsells Coca-Cola during the Christmas season; in fact, the consumption of Coca-Cola drops by as much as 50% over Christmas. This was quoted as one of the main reasons that The Coca-Cola Company broke away from their contract with Pripps and started Coca-Cola Drycker Sverige AB instead. Coca-Cola Drycker Sverige AB produced its own julmust, albeit very anonymous with The Coca-Cola Company's name very subtle on the label. Their julmust was never advertised until 2004, when Coca-Cola started marketing their julmust under the brand "Bjäre julmust", but they bought the syrup from Roberts AB. By 2007 the "Bjäre julmust" was only sold at McDonald's restaurants and it had completely disappeared from Coca-Colas range of products by Christmas 2008. |
Julmust is so big in Sweden that The Coca Cola Company failed to get in on the action. 
Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn!
"The sky was the color of a TV tuned to a dead station" - Neuromancer
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Lutzifer
Modzilla
Posts: 12740
Location: ____________________ **** vegan zombie **** GRRAAIIINNSS _______
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| Posted: Mon, 25th Oct 2010 23:25 Post subject: |
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sounds awesome. Will try to hunt it down, which will not be easy in germany i guess
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Frant
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Lutzifer
Modzilla
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| Posted: Mon, 25th Oct 2010 23:28 Post subject: |
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!!!
will go to ikea next week anyways!
thanx frant! <3
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| Posted: Mon, 25th Oct 2010 23:30 Post subject: |
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Lutz if you find it tell me where  Frankfurt has got it's own Ikea now, right? Was a fucking pain to drive up to Siegen ...
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Lutzifer
Modzilla
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| Posted: Mon, 25th Oct 2010 23:36 Post subject: |
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yup, it s in the north of ffm. You still need a car to get there though. And there is also one near wiesbaden, if thats nearer for you.
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garus
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| Posted: Mon, 25th Oct 2010 23:37 Post subject: |
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snip
Last edited by garus on Tue, 27th Aug 2024 21:34; edited 1 time in total
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| Posted: Tue, 26th Oct 2010 00:04 Post subject: |
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| garus wrote: | | How does it taste? Like Coca-Cola? |
No.
Like xmas.
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| Posted: Tue, 26th Oct 2010 00:32 Post subject: |
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Last edited by Yondaime on Mon, 2nd Dec 2024 15:50; edited 1 time in total
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helvete
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_SiN_
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| Posted: Tue, 26th Oct 2010 10:43 Post subject: |
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Had an english speaking friend who pronounced julmust as You'll must.
So now I whenever I see it in stores etc I think to myself: You'll must!
Dont mess with God, he can impregnate your girlfriend/wife without taking his pants off!
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| Posted: Tue, 26th Oct 2010 14:53 Post subject: |
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Julmust is WAY better then coca-cola!
The Only Good Communist Is A Very Dead Communist
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| Posted: Tue, 26th Oct 2010 15:07 Post subject: |
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garus
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| Posted: Tue, 26th Oct 2010 15:24 Post subject: |
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snip
Last edited by garus on Tue, 27th Aug 2024 21:34; edited 1 time in total
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| Posted: Tue, 26th Oct 2010 15:39 Post subject: |
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I agree! Julegløgg is one of the best things about Christmas.
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helvete
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Frant
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ixigia
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| Posted: Tue, 26th Oct 2010 21:29 Post subject: |
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| kazemaky wrote: | fuckers i wanna try it now  |
Me too  |
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TSR69
Banned
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| Posted: Tue, 26th Oct 2010 21:47 Post subject: |
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Can we just post order a bottle or so? From IKEA or whatever?
Formerly known as iconized
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Frant
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TSR69
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Frant
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deelix
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| Posted: Tue, 26th Oct 2010 23:03 Post subject: |
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All times are GMT + 1 Hour |
Its kind of an xmas soda, right? But the taste is so strange :/ In Norway we got proper julebrus 
